Description

• Identity and Stationary System for New York City-based wine-and-art collective Custom Wine Company.
• Custom Wine Company was founded in 2012 by a New York native with a family history rooted in vinting and importing wines. Having spent the early part of his youth working for the family business, he began to envision ways to combine his love of wine and art, and get the next generation excited about wine. Today, the CWC team hand selects wine varietals from American and International wineries - each one inspired by original and collaborative pieces of artwork.
• This was a fun project because the client gave us free reign. The first image was our favorite logotype, but it became clear the client wanted a brand mark. The third image is the final logo, a play on the company initials inspired by a corkscrew. The last image was a large promotional poster for an industry event.